Windy City Media Group Frontpage News Home
CELEBRATING 28+ YEARS OF Lesbian Gay Bisexual and Transgender NEWS

Search Gay News Articles
Advanced Search
Gay News Sponsor Windy City Times 2014-07-23
Download Issue
  News Index       Archives   About WCMG    Publications    Bars & Clubs     Calendar   Videos   Advertisers    OUT! Guide    Classifieds   AIDS @ 32
 Local | National | World | Politics | Obits | Profiles | Views | Entertainment | Theater | Dance | Music | Film | Art | Books | TV/Gossip
 Travel | History | Marriage | Youth | Trans | Lesbian | Celebrations | Food | Nightlife | Sports | Health | Real Estate | Autos | Pets | Crime

Obama's order bans anti-LGBT bias for federal, contractors Obama's order bans anti-LGBT bias for federal, contractors
President Obama has signed an executive order prohibiting contractors who do business ...

Browse Gay News Index   Browse Gay News Archives
  Windy City Times

Report focuses on media and public attitude toward marriage equality
by Joe Franco
2011-11-30

facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email
Dr. Tien-Tsung Lee. Photo courtesy of Lee


Dr. Tien-Tsung Lee of the University of Kansas and Dr. Gary Hicks from Southern Illinois University recently published a study in the Journal of Homosexuality investigating if the media the public consumes has any effect on people's attitudes towards same-sex marriage. The report notes that while "the news media might not be able to tell the audience what to think, they can at least tell the audience what to think about."

The findings of that study were based on a survey of 5,000 random people done in 2006 regarding a number of personal attributes, including age, gender, education and religiosity, among several others. The study found that the strongest predictor of a supportive same-sex-marriage attitude was whether the person identified as liberal, followed by religiosity. Media consumption, although not a strong predictor, did appear to influence an individual's attitudes towards same-sex marriage.

"Media consumers' positive attitudes toward same-sex marriage are positively related to one's disliking of religious programming on television, liking political television talk shows, using television as a primary form of entertainment, reading a blog often and stating that magazines are more interesting than television," Lee said.

He added, "I have been studying political ideologies, such as the difference between liberals and conservatives. I am curious about why people hold different positions on political issues, such as abortion, racial equality and women's equal status. The issue of same-sex marriage is a logical extension. Also, because I teach in a journalism school, I am interested in the 'effects' of media consumption on people's positions."

Lee admitted that the study does have its limitations. For example, the study does not separate one attribute from another. The study would not necessarily tell one which media choices that a white, educated woman who is not religious could make. Lee said, "You figured out the limitation of this particular study [ and this kind of study ] . I analyzed a survey conducted by an advertising agency [ DDB Worldwide, based in Chicago and New York ] . When I analyze this kind of data, I can only look at associations [ or correlations ] between variables [ questions in the survey ] . Because I only looked at associations, and the fact that this survey didn't ask questions about whether certain type of media affect the survey respondents' attitudes on this particular issue, I cannot untangle how one affects the other, and what the effects are."

Lee was also asked whether an attribute, such as personally knowing a gay or lesbian individual, was included in the study. He admitted that it was not but added, "There are many studies that say, if you know a gay person personally, you'd tend to hold a more positive attitude toward homosexuals in general. That is one of the many reasons that coming out [ and being out ] is important."

The study relied on a set of data that was media-type specific but did not specify the exact programming watched, the particular magazines read or the discrete blogs perused. Also not included in the study were the effects of Facebook and the social-networking phenomenon of the last five years. Lee said, "The data of this study came from a 2006 survey. Social media were not that big at that time. In another study based on more recent data ( 2008 ) , I did look at online media. The focus of that paper is gay equal rights." That paper is due out in early 2012. He added that if there were any follow-up studies, he would certainly include social-networking sites.

Ultimately, the study found that "only a few media are associated with audiences' attitudes towards same-sex marriage, and their effects are small. Other factors including citizens' religious views, political ideologies and attitudes toward racial equality have a much stronger association with their position on same-sex marriage." Lee said, "The 'effects' of this study can be a bit misleading because they are associations, not causal effects.

"However, knowledge about associations is still useful. That would give gay-rights activists some ideas about what kind of people are more supportive of that cause, and what kind of media those potential supporters consume. Therefore, the advocates or activists can reach their allies via the right media channels."


facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email




Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.

Supreme Court grants stay in Utah marriage case 2014-07-18
10th Circuit affirms marriage equality for Oklahomans 2014-07-18
Florida state court rules marriage ban unconstitutional 2014-07-17
Marriage advocate Jordan needs kidney donor 2014-07-14
Ind. governor won't recognize marriage equality 2014-07-09
Colorado marriage ban struck down in state court 2014-07-09
High profile expansion for Rony Tennenbaum Jewelry 2014-07-09
Immigration activists turn to LGBT marriage work for ideas 2014-07-05
Ald. Deb Mell announces marriage ending on Twitter 2014-07-03
Married same-sex couples to receive FMLA benefits 2014-07-02
Republican backs marriage; rulings in CO, UT, KY 2014-07-01
Kentucky marriage ban struck down by federal judge 2014-07-01
Fed Appeals Court grants stay, protects an Indiana marriage 2014-07-01
Lambda Legal files emergency motion in Indiana 2014-06-30
Holy Trinity hosts gay marriage event 2014-06-27
Stay issued in Indiana marriage fight 2014-06-27
Protesters decry Rauner's marriage views 2014-06-26
Federal judges say Ind., Utah marriage bans unconstitutional 2014-06-25
Tenth Circuit agrees Utah ban unconstitutional 2014-06-25
Tenth Circuit rules in favor of freedom to marry in Utah 2014-06-25
Federal Judge rules Indiana marriage ban unconstitutional 2014-06-25
Presbyterians allowing marriage equality 2014-06-25
Holy Trinity holding mass marriage service 2014-06-25
World news: Developments in Uganda; Luxembourg passes marriage 2014-06-24
Marriage ruling for four states; robbers target trans women 2014-06-24
Lawrence, Windsor mark anniversaries 2014-06-23
ASGK wins awards for marriage campaign 2014-06-23
Neubeckers wed 2014-06-23
Social Security defines couples policy 2014-06-20
VA will not recognize all same-sex marriages 2014-06-20
Labor proposal may extend FMLA to all eligible employees 2014-06-20
Holder outlines post-Windsor case federal response 2014-06-20
Presbyterian Church USA affirms same-sex marriage 2014-06-19
Luxembourg passes Marriage Equality Legislation 2014-06-18
June 26 historic date for LGBT civil rights movement 2014-06-15
Federal judge orders a stay on Wisconsin marriages 2014-06-14
Windy City Times books: Marriage equality, Vernita Gray, LGBT cinema 2014-06-13
Coalition launches Hoosiers Unite for Marriage 2014-06-11
WCT books: Marriage equality, Vernita Gray, LGBT cinema 2014-06-11
WCT books: Marriage equality, Vernita Gray, LGBT cinema 2014-06-11





Copyright © 2014 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
the online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 



 

John D'Emilio: Renowned professor, historian retires
 
Knight at the Movies: And So It Goes; film notes
 
The Dinner Party holds Taste of Chicago special
 
Chicago Theatre Week expands in 2015
 
Tony Tripoli tag-teams with The Cabaret Project
 
Windy City Times Current DownloadNightspots Current DownloadQueercast Current Download
Windy City Media Group BlogsJoin Our Email List!Donate Now








  News Index       Archives   About WCMG    Publications    Bars & Clubs     Calendar   Videos   Advertisers    OUT! Guide    Classifieds   AIDS @ 32
 Local | National | World | Politics | Obits | Profiles | Views | Entertainment | Theater | Dance | Music | Film | Art | Books | TV/Gossip
 Travel | History | Marriage | Youth | Trans | Lesbian | Celebrations | Food | Nightlife | Sports | Health | Real Estate | Autos | Pets | Crime



About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video      News Videos      Nightspots Videos      Entertainment Videos      Queercast Videos      Comedy Videos     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.