Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter
Gay News Sponsor Windy City Times 2015-04-29
DOWNLOAD ISSUE
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage


  WINDY CITY TIMES

Report focuses on media and public attitude toward marriage equality
by Joe Franco
2011-11-30

facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email


Dr. Tien-Tsung Lee of the University of Kansas and Dr. Gary Hicks from Southern Illinois University recently published a study in the Journal of Homosexuality investigating if the media the public consumes has any effect on people's attitudes towards same-sex marriage. The report notes that while "the news media might not be able to tell the audience what to think, they can at least tell the audience what to think about."

The findings of that study were based on a survey of 5,000 random people done in 2006 regarding a number of personal attributes, including age, gender, education and religiosity, among several others. The study found that the strongest predictor of a supportive same-sex-marriage attitude was whether the person identified as liberal, followed by religiosity. Media consumption, although not a strong predictor, did appear to influence an individual's attitudes towards same-sex marriage.

"Media consumers' positive attitudes toward same-sex marriage are positively related to one's disliking of religious programming on television, liking political television talk shows, using television as a primary form of entertainment, reading a blog often and stating that magazines are more interesting than television," Lee said.

He added, "I have been studying political ideologies, such as the difference between liberals and conservatives. I am curious about why people hold different positions on political issues, such as abortion, racial equality and women's equal status. The issue of same-sex marriage is a logical extension. Also, because I teach in a journalism school, I am interested in the 'effects' of media consumption on people's positions."

Lee admitted that the study does have its limitations. For example, the study does not separate one attribute from another. The study would not necessarily tell one which media choices that a white, educated woman who is not religious could make. Lee said, "You figured out the limitation of this particular study [ and this kind of study ] . I analyzed a survey conducted by an advertising agency [ DDB Worldwide, based in Chicago and New York ] . When I analyze this kind of data, I can only look at associations [ or correlations ] between variables [ questions in the survey ] . Because I only looked at associations, and the fact that this survey didn't ask questions about whether certain type of media affect the survey respondents' attitudes on this particular issue, I cannot untangle how one affects the other, and what the effects are."

Lee was also asked whether an attribute, such as personally knowing a gay or lesbian individual, was included in the study. He admitted that it was not but added, "There are many studies that say, if you know a gay person personally, you'd tend to hold a more positive attitude toward homosexuals in general. That is one of the many reasons that coming out [ and being out ] is important."

The study relied on a set of data that was media-type specific but did not specify the exact programming watched, the particular magazines read or the discrete blogs perused. Also not included in the study were the effects of Facebook and the social-networking phenomenon of the last five years. Lee said, "The data of this study came from a 2006 survey. Social media were not that big at that time. In another study based on more recent data ( 2008 ) , I did look at online media. The focus of that paper is gay equal rights." That paper is due out in early 2012. He added that if there were any follow-up studies, he would certainly include social-networking sites.

Ultimately, the study found that "only a few media are associated with audiences' attitudes towards same-sex marriage, and their effects are small. Other factors including citizens' religious views, political ideologies and attitudes toward racial equality have a much stronger association with their position on same-sex marriage." Lee said, "The 'effects' of this study can be a bit misleading because they are associations, not causal effects.

"However, knowledge about associations is still useful. That would give gay-rights activists some ideas about what kind of people are more supportive of that cause, and what kind of media those potential supporters consume. Therefore, the advocates or activists can reach their allies via the right media channels."


facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email




Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


  ARTICLES YOU MIGHT LIKE

Marriage-equality vigil in Crystal Lake 2015-04-29
Kirk takes part in rally outside Supreme Court hearing 2015-04-29
Marriage supporters gather in Chicago after Supreme Court hearings 2015-04-29
Celebrations: Mansfield-Weinstein married April 10 2015-04-29
Marriage equality: The timeline 2015-04-29
Financial pros discuss same-sex marriage 2015-04-28
MOMBIAN Parents moving marriage forward 2015-04-28
Supreme Court hears marriage arguments; the wait begins 2015-04-28
DeBoer, Rowse, Bonauto release statements on today's arguments in marriage cases 2015-04-28
Supreme Court hears arguments challenging same-sex marriage bans 2015-04-28
Reports tout married same-sex couples 2015-04-28
Oregon baker loses final round is bias case 2015-04-24
Study: Number of married same-sex couples triples; one in six in non-marriage states 2015-04-24
Preview: Supreme Court argument April 28 2015-04-20
Tax day shows inequality for legally married same-sex couples 2015-04-15
Report: Manilow married last year 2015-04-15
Study: Support for same-sex marriage rising in all 50 states 2015-04-14
Limited Partnership on Independent Lens, PBS, June 15 2015-04-13
Chicago LGBTs gear up for supreme court decision 2015-04-10
Married same-sex couples denied health care benefits by employers 2015-04-09
VIEWS In God we crust 2015-04-08
Sign company offers custom decor for LGBT weddings 2015-04-08
Planner pens same-sex wedding organizer 2015-04-08
Andrew Sullivan talks marriage, Indiana at Elmhurst lecture 2015-04-07
Gov. Rauner says 'no' to Indiana travel ban 2015-04-01
Campaign looks at Social Security benefits for same-sex couples 2015-03-31
Reports: Married same-sex couples more likely to adopt 2015-03-31
Advocates to argue in Supreme Court marriage cases announced 2015-03-31
LGBTQ media confab looks ahead to post-marriage reporting 2015-03-25
Rainbow Wedding Network holds annual LGBT wedding expo 2015-03-24
Puerto Rico no longer defending marriage ban 2015-03-20
A love affair to remember 2015-03-18
Hilton Orrington hosts first-ever bridal fair 2015-03-17
Presbyterians approve same-sex marriage 2015-03-17
Puerto Rico may drop opposition to same-sex marriage 2015-03-16
Potential advocates for marriage equality in the high court 2015-03-11
Gay marriages halted in Alabama 2015-03-11
Emanuel, Madigan join briefs for marriage equality 2015-03-11
Supreme Ct. to hear marriage case April 28 2015-03-11
National roundup: Supreme Court and marriage; trans-inmate motion 2015-03-10
 



Copyright © 2015 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 

TRENDINGBREAKINGPHOTOS

Sponsor
Sponsor
Sponsor
Sponsor
Sponsor
Sponsor


 

Sponsor


Sponsor

About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage



About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.